New space
in familiar ground.

Strategy, Brand & Business Growth Partner for Founders and SME’s.

Cartoon of a person looking through a telescope labeled "Understanding" with a person observing through a telescope labeled "Scope"

*Original illustration by Australian cartoonist Michael Leunig

About

Our brains sort by difference, so don’t fight it, use it! Jack Trout said it well: “Differentiate or Die” and Peter Theil in Zero to One: “All happy companies are different”.

I’m Shane Hills and I help founders and SME’s with difference clarity, the few things you do that no one else can; The rare service & value you bring to people. Industry truths, people truths, using strong interpretive capacity & creativity to define the open space that is valuable and viable. I then support the enterprise in offence; growth project design and implementation, systems, process, managing performance, whatever the plan may require.

I remain an entrepreneur and business growth leader, with over 20 years active experience. I founded Koko Black in 2003 and later led the launch of Godiva in Australia/NZ working closely with global stakeholders.

I have deep experience in chocolate, confectionery, patisserie, bakery & F & B, which covers a range of disciplines including ground up product design and manufacturing, however I work across a range of industries and problems.

Let's Talk

A sleek black vintage Dymaxion car designed by Buckminster Fuller, a curved, streamlined design and multiple windows, set against a plain light gray background.

*The Dymaxion car, designed by Buckminster Fuller in the 1930s, was a futuristic, three-wheeled, 12 seater aerodynamic vehicle aiming for maximum efficiency. It was brilliant! But be very careful to be too different, the product must be understandable, the Dymaxion car was a commercial flop.